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Group of creative ad campaigns for the 2011 Winter Olympics
Published:
WINTER OLYMPIC CAMPAIGN
Creative ad campaign
BILLBOARD

As people drive by, they see the silhouette of a skier that had jumped that had jumped through the billboard.
In addition to having few words, viewers are able to quickly grasp the intent of the advertisement. 
POSTER

As pedestrians walk by they see a bobsled ripping through the poster, revealing the bricks of the wall beneath the poster.
Having the bobsledders at eye level allows the viewer to imagine the athlete's point of view
POSTER

As pedestrians walk by they see a Hockey player smashing through the poster. Having the hockey player at eye level allows the viewer to imagine the athlete's creative point of view.