Thinking outside the bush.
A wink may be quick, but it can mean a lot. When someone gives you one, it’s for you and no one else. The clean freaks at Wink Laser and Wax Studio believe that hair removal should always be just a wink away—fast, easy, and personal. Leave it to them to make you happy, whoever you are and whatever you’re looking for.
Because Wink wants to change how people look at the hair removal business, we ditched the flowers and the sexy women early in the branding process. Instead, Wink’s look is defined by subtle shades of gray, blue, yellow, and orange in a clean but whimsical illustration style. The logo is an i with an asterisk. Wink, wink!