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About

About

Branding and advertsiong for wine trust-mark "heave(i)n".
Published:
logo/mark
20 emotions/characteristics
As no one wine, in it’s essence, can be characterised by only just one emotion, then for each a set of 3 characteristic and identifiable nuances have been found – these make up the combinations on the trust-mark stickers. Threesomes of emotions are made up of 10 most frequent emotions, wine characteristics.
5 stickers
stickers on bottles
commercial – dreamful ("unistav")
print – dreamful
commercial – passionate ("kirglik")
print – passionate
commercial – cheerful ("vallatu")
print – cheerful
commercial – flamboyant ("edev")
print – flamboyant
DETAILS
Employer: TBWA\GUVATRAK
Client: Tridens
Creative direction, art direction & design: Pello
Copywriting: Berit-Bärbel Rebane
Photos: Dmitri Gerasimov
TV production: NAFTA

AWARDS
popok international advertising festival | Yerevan Armenia 2010
SHORTLISTED!
Category: TV/Commercial/Food&Beverages