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About

About

Announce a new book on the secrets of wine.
Published:
Client
Faber & Faber

Project
Wine Secrets Book Launch Mailer

Design Agency
The Partners

The Brief
Announce a new book on the secrets of wine. Generate interest amongst wine critics and book retailers.

The Solution
Tell them in a secretive way. Send everyone a bottle of wine that reveals a hidden message on the reverse of the label

Paul Currah worked on this project as part of a team at The Partners in London.