Windsor Whisky Korea - Midas Touch CF

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  • WINDSOR® Whisky Korea - The Midas Touch
    Creative Director

    This was a CF (commercial film) produced as part of an integrated advertising campaign (BTL, Bus, Subway, Mobile Site, Web) to promote and celebrate Windsor winning the coveted Gold Medal for "Best in Class" at the International Whisky & Spirits Competition (IWSC) - the alcohol industry version of winning an Academy Award or Oscar basically.  Featuring Korean celebrity, Byung-hun Lee, it tells the story of a man with the Midas Touch and ultimately how even his power is nothing compared to the quality of Windsor whisky. 
  • Even a man with the power of the Midas Touch can't overcome Windsor.
  • "Making Of" and behind the scenes footage.