Add to Collection
About

About

A commercial film project part of an integrated advertising campaign to celebrate and promote Windsor winning the Gold Medal for "Best in Class" … Read More
A commercial film project part of an integrated advertising campaign to celebrate and promote Windsor winning the Gold Medal for "Best in Class" at the IWSC annual competition. Read Less
Published:
WINDSOR® Whisky Korea - The Midas Touch
Creative Director

This was a CF (commercial film) produced as part of an integrated advertising campaign (BTL, Bus, Subway, Mobile Site, Web) to promote and celebrate Windsor winning the coveted Gold Medal for "Best in Class" at the International Whisky & Spirits Competition (IWSC) - the alcohol industry version of winning an Academy Award or Oscar basically.  Featuring Korean celebrity, Byung-hun Lee, it tells the story of a man with the Midas Touch and ultimately how even his power is nothing compared to the quality of Windsor whisky. 
Even a man with the power of the Midas Touch can't overcome Windsor.
"Making Of" and behind the scenes footage.
SCREEN CAPTURES