Willow Tree
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About

About

Bunch has designed a new but traditional looking identity for Willow Tree, London’s leading business consultancy. Bunch worked in close collabor… Read More
Bunch has designed a new but traditional looking identity for Willow Tree, London’s leading business consultancy. Bunch worked in close collaboration with typographer Spencer Charles to develop a bespoke WT monogram, which was executed as a mix of embosses, carved in seals and simulated watermarks – achieved with an oil-based ink – across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery, the solution embraces a crafted sensibility alongside a more contemporary use of space and type.  The mark functions well as a distinctive, well illustrated and uniting element that appropriately utilises the traditional crafted origins of the monogram to convey a more personal and individualised business practice. Read Less
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Bunch has designed a new but traditional looking identity for Willow Tree, London’s leading business consultancy.
 
Bunch worked in close collaboration with typographer Spencer Charles to develop a bespoke WT monogram, which was executed as a mix of embosses, carved in seals and simulated watermarks – achieved with an oil-based ink – across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery, the solution embraces a crafted sensibility alongside a more contemporary use of space and type. 
 
The mark functions well as a distinctive, well illustrated and uniting element that appropriately utilises the traditional crafted origins of the monogram to convey a more personal and individualised business practice.
 
 
 
Stippling
 
Stationery
 
Website
 
Notebook
 
Brand Presentation
 
Coffee Pottery
 
Photo Library by Clinton Yap & Denis Kovac