Identity Development - Pro Bono Project
Apparel Design (Ice-Hockey Jerseys & Socks)
JoFuku Creative was approached by the Wildcats Ice-Hockey team to develop a new Identity which will change current perceptions of the team. This new identity was taken through to new Jerseys and socks for the team.
JoFuku invisioned the Wildcats identity to be developed with a Rebel archetype, breaking the rules, disrupting and destroying the competition. The logomark had to instil fear and demand respect.