Corporate Identity Design
We aimed to capture the essence of this passion uniquely in our Corporate Identity through a specially designed typeface. From the most basic shape of a typical flame, a stylized form is created to form the type base. We also wanted a more controlled manner for the 'flame-type' to spread from letter to letter, allowing more structure to the typography. The entire typeface is created on only 2 base shapes intertwining with one another at 2 angles. A color palate based on elements of fire and smoke was then chosen to bring the idea to life.