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Wigwam is a current sock company out of Sheboygan, Wisconsin. For my rebrand, I focused in on the Native American heritage already established i… Read More
Wigwam is a current sock company out of Sheboygan, Wisconsin. For my rebrand, I focused in on the Native American heritage already established in the name of the company. A wigwam is a type of Native American teepee and sheboygan is a Chippewa Indian word meaning “passage or waterway between the lakes.” PACKAGING This project features 3 wooden for premium, limited edition sales and 3 retail labels for cheaper, year-round in-store sales. Wooden Hangers The wooden hangers are made of bass wood and laser-etched and feature the mens line. Retail Label The in-store labels feature the women's line and are printed one-color on single-ply chipboard. PROMOS Giveaways for trade shows and potential retailers: Journey Book Features a blue-dyed, pigskin sheath, hand-stitched with leather stripping, laser etched cowhide title strip, and baby-snap fastener. Inside features activities that encourage interaction with a traveler's surroundings and that tie into the brand visually and conceptually. Pocket Knife Features hand-carved grip and laser etched graphic of Wigwam bird and logotype Read Less
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Wooden Hangers
The wooden hangers are made of bass wood and laser-etched and feature the mens line.

Retail Label
The in-store labels feature the women's line and are printed one-color on single-ply chipboard.

PROMOS
Giveaways for trade shows and potential retailers:

Journey Book
Features a blue-dyed, pigskin sheath, hand-stitched with leather stripping, laser etched cowhide title strip, and baby-snap fastener.

Inside features activities that encourage interaction with a traveler's surroundings and that tie into the brand visually and conceptually.

Pocket Knife
Features hand-carved grip and laser etched graphic of Wigwam bird and logotype