Widmer Brothers Hefe

  • 1401
  • 135
  • 6
  • Widmer Hefeweizen / Brand & Packaging
     
    To celebrate their original American Hefeweizen, Widmer Brothers needed a fresh identity and package that was iconic and could stand out against the competitors. A shortened "Hefe" communicated a fresh look from a common name and proved to resonate on shelf. By using the bold black and yellow, a typeface with a nod to its heritage, and a simple sophisticated design, the brand now stands proud on its own.