WiTricity Brand & Identity
WiTricity is an American company that has developed technology that makes it possible for electronic devices to be charged wirelessly. Lights, phones, laptops and even cars. I first came across this company during my 2nd year of university and in my 3rd year, I created an identity for the company.
The WiTricity symbol was inspired by signal waveforms, infinity (∞) and the letter 'W'. The symbol is, essentially, a signal waveform on a circular base.