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The Why it matters campaign was developed for the Bermuda Hospital Charitable Trust (BHCT). The BHCT was created and entrusted to manage, fundrai… Read More
The Why it matters campaign was developed for the Bermuda Hospital Charitable Trust (BHCT). The BHCT was created and entrusted to manage, fundraise and monitor the largest public capital campaign in the island's history. The Trust's goal was to engage public support & funds to expand and modernized the King Edward's Hospital – a construction effort to double the hospital's size and medical capacity. The public service campaign is based on a concept that uses patient portraits and medical testimonials as a vehicle to engage and inform the public about the new hospital services & capabilities. Read Less
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Why it Matters
Brand Identity & Advertising Campaign
The Why it matters campaign was developed for the Bermuda Hospital Charitable Trust (BHCT). The BHCT was created and entrusted to manage, fundraise and monitor the largest public capital campaign in the island's history. The Trust's goal was to engage public support/funding to expand and modernized the King Edward's Hospital – a construction effort to double the hospital's size and medical capacity.

Since the King Edward's Hospital is the island nation's only hospital within 700 miles – every Bermudian has a large stake in the hospital's modernization and expansion.

A branding effort was developed based on a concept that combined patient's' portraits & testimonials with public health statistics/projections into an integrated print campaign. The campaign's was also aimed at educating & engaging the public about the new hospital's expansion and how these improves will increase the quality of healthcare for the nation.