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About

The Why it matters campaign was developed for the Bermuda Hospital Charitable Trust (BHCT). The BHCT was created and entrusted to manage, fundrai… Read More
The Why it matters campaign was developed for the Bermuda Hospital Charitable Trust (BHCT). The BHCT was created and entrusted to manage, fundraise and monitor the largest public capital campaign in the island's history. The Trust's goal was to engage public support & funds to expand and modernized the King Edward's Hospital – a construction effort to double the hospital's size and medical capacity. The public service campaign is based on a concept that uses patient portraits and medical testimonials as a vehicle to engage and inform the public about the new hospital services & capabilities. Read Less
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Why it Matters
Branding & Advertising Campaign
The Why it matters campaign was developed for the Bermuda Hospital Charitable Trust (BHCT). The BHCT was created and entrusted to manage, fundraise and monitor the largest public capital campaign in the island's history. The Trust's goal was to engage public support & funds to expand and modernized the King Edward's Hospital – a construction effort to double the hospital's size and medical capacity.

Since the King Edward's Hospital is the island's only medical center with-in 700 miles – every Bermudian has a large stake in the hospital's modernization and expansion.

An advertising/branding campaign based on a concept that combined patient testimonials & portraits with public health statistics & health projection and melded into a campaign aimed at educating and engaging the public about the new hospital services & capabilities. And how these improves will increase the quality of health care for everyone on the island.

 
Campaign Logo
Campaign Photography Styling
Sample Bus Shelter Ad 1
Sample Bus Shelter Ad 2
Construction Banners
Campaign Testimonial Magazine Ads
Campaign Testimonial Newspaper Ads
Business Cards
Letterhead Sheets
Business Folder & Step Sheets
Step Sheets
Capital Campaign Booklet
Capital Campaign Booklet Spread
Capital Campaign Booklet Spread
Capital Campaign Booklet Fold-out Spread
Capital Campaign Booklet Spread
Capital Campaign Brochure 
Capital Campaign Brochure
Capital Campaign Newsletter
Capital Campaign Newsletter