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For this project students worked in conjunction with Sealed Air Cryovac to apply unique design strategies to their Deli-Snap food packaging. The … Read More
For this project students worked in conjunction with Sealed Air Cryovac to apply unique design strategies to their Deli-Snap food packaging. The main goal of this design was to show as much of the product as possible inside the package for the consumer to inspect quality and freshness. This design incorporates the new system whole foods has developed with The Global Animal Partnership, the 5-Step Animal Welfare Rating, which rates how pigs, chickens and cattle are raised prior to reaching the market. This was applied to the packaging with the use of a band that wraps over the top edge of the package to show as much of the product as possible and is perforated to tear off allowing the majority of the branding to remain on the package when it is being reused. The 5-Step Animal Welfare Rating Is incorporated on a layer of film seen through the package. These elements were applied to the point of purchase in store as well. Read Less
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For this project students worked in conjunction with Sealed Air Cryovac to apply unique design strategies to their Deli-Snap food packaging. The main goal of this design was to show as much of the product as possible inside the package for the consumer to inspect quality and freshness. This design incorporates the new system whole foods has developed with The Global Animal Partnership, the 5-Step Animal Welfare Rating, which rates how pigs, chickens and cattle are raised prior to reaching the market. This was applied to the packaging with the use of a band that wraps over the top edge of the package to show as much of the product as possible and is perforated to tear off allowing the majority of the branding to remain on the package when it is being reused. The 5-Step Animal Welfare Rating Is incorporated on a layer of film seen through the package. These elements were applied to the point of purchase in store as well.