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We developed the identity system for the v-international White Square advertising and marketing festival. It’s a small jubilee of the festival, s… Read More
We developed the identity system for the v-international White Square advertising and marketing festival. It’s a small jubilee of the festival, so we decided to make a kind of comparison to what the fest has become today. This statement is emphasized by the slogan “Brighter! Bigger! Tougher!” – it’s how the fest and its participants changed or it’s what can visitors become after educational programs and events of the fest. So the key visuals are eggs – they hint to the well known phrase “whose balls are stronger” and invite to take part in one of the fastest growing festivals in CIS region. Read Less
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