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White Label NOBA is a Brisbane based fashion label who create women's-wear, children's wear, shoes and accessories. Emma had the opportunity to … Read More
White Label NOBA is a Brisbane based fashion label who create women's-wear, children's wear, shoes and accessories. Emma had the opportunity to work on the launch of Arizona, White Label NOBA's Winter 2013, the second collection she has worked on with the company. The collection centers around a rustic, Navajo desert inspired theme. It features two key bold and geometric prints: the check and the spot as well as the key colours of amber, citrine, black, sapphire and silver. APPROACH Emma worked with the team at White Label NOBA from start to finish on the collection development and launch. The first stage covered the concepts and design of the prints and key colours and creating the finished artwork for the manufacturers to print on the fabric. A range of collateral items were then created to promote the brand, including the bunting used to decorate a trade fair stall. The website was updated with new design and photography for the collection. The beautiful garments were highlighted against a background of warm, earthy and rustic textures with an eclectic arrangement of the prints and clean, bold typography. SCOPE Textile design Print and web advertisements Stationery Bunting and trade fair stall signage Web look book Photo-editing Website Updates White Label NOBA Photography by Connie Puntoriero. Read Less
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