High West Whiskey Rebrand
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Hypothetical rebranding for a Utah distillery. Includes logo and packaging designs including whiskey labels
After completing a long run of large scale projects I decided to take on a personal project to help stem creativity and get me out of a design rut. I made the decision to take on the rebranding of a local distillery outside of Salt Lake City, my current town. High West Distillery puts forth extreme amounts of care and craftsmanship to make a premium product. Considering that, I believed it deserved a rebrand that reflected the quality of the product. I am in no way affiliated with High West or involved in the High West brand. This was a personal project taken on to help me grow as a designer.