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Whirlpool is the leading brand in home appliances in Europe. Their vision is “In every home, all around the world, with pride, passion and high p… Read More
Whirlpool is the leading brand in home appliances in Europe. Their vision is “In every home, all around the world, with pride, passion and high performances”. We were asked to participate in a pitch for their new international campaign, which started from their last washing machine that promises to wash more thoroughly with exceptional energy savings and without affecting colors. Their need was to have a video that could be compared, in terms of technology and design, to those of their more blazoned competitors, such as SAMSUNG. Our idea was to identify each appliance with the various elements of nature (WASHING MACHINE - WATER, COOKERS- FIRE DYER-AIR etc..). Colors would have been placed inside the various appliances, highlighting their characteristics, to then explode into it. The appliances would have been placed inside different environments that would align it within the pre-existing Whirlpool campaign. Read Less
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