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Identity Design for Whimsy - The Store.
Identity design for a cozy store started by two girls in Bangalore. A Store that sells this, that and everything made out of a whim. They first started a 'Do it Yourself' blog The Material Girls and then decided to open the store that sells many of the things they featured on their blog. It was a learning experience to develop a typeface and then work along with them to create a look that portrayed them best. 
Special Thanks to Vikram Gaikwad.
The Teaser Posters
The Launch Poster
The not-so-whimsy process