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A print awareness campaign for Babies R Us’ new gift registry - we decided that a surefire way to cut through the pastel, fluffy clutter that is … Read More
A print awareness campaign for Babies R Us’ new gift registry - we decided that a surefire way to cut through the pastel, fluffy clutter that is baby-and-mom advertising is through humour, because moms-to-be still have a sense of one. So we tapped into the prospects of leaving baby gift giving to chance and how bad it could get, and created our own, fictional baby products. “When bad gifts happen to good babies” was the result, showing in three executions what might happen at your baby shower if you leave gift buying to your nearest and dearest, and how Babies R Us is offering you an easy way out - a way for you to get exactly what you need (instead of what people think you want). Read Less
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