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The experiment was to try a direct mail campaign with a direct appeal to those who had stopped donating. The clever message with a hole drilled t… Read More
The experiment was to try a direct mail campaign with a direct appeal to those who had stopped donating. The clever message with a hole drilled through made the point and was so successful that it was repeated. Read Less
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Wheaton College Donor Re-engagement
Direct Mail
How do you re-engage donors? The experiment was to try a direct mail campaign with a direct appeal to those who had stopped donating. The clever message with a hole drilled through the piece got attention. It exceeded  the goal and was repeated to multiple segments of lapsed donors.