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London commuters planning their evening Sky TV viewing had personalised recommendations tweeted live to Transvision digital billboards in key rai… Read More
London commuters planning their evening Sky TV viewing had personalised recommendations tweeted live to Transvision digital billboards in key rail termini nationwide on their way home. This campaign allowed the public to engage directly with Sky using the #whatsonsky hashtag. The screens invite the public to tweet Sky with their programme-related questions: “Tweet #whatsonskynow now and we’ll Tweet you back with something great to watch tonight or record on Sky+”. The tweets are answered with a recommendation for a programme coming up later that day on Sky, with the response appearing on the billboards. Everyone tweeting in will also be entered into a prize draw, for the chance to win a year’s subscription to Sky. The campaignis running on Transvision screens between 4pm and 10pm at 16 major rail stations including London’s King Cross, Liverpool Street, Piccadilly and Victoria, as well as Glasgow Central, Birmingham International and Leeds. Read Less
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#whatsonsky - Personal TV recommendation based on a person’s Twitter profile

Digital screens in 16 stations nationwide prompted viewers to Tweet for a personal show recommendation using the hashtag #whatsonsky. The campaign ran from 4pm to 10pm on weekdays, targeting commuters planning that night’s viewing.