What's In The Box 2011

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  • The Drake Hotel's annual "What's In The Box" music festival runs Dec 26-30. The campaign included a folded 5-pack flyer, marquee poster, print ads, and a looped ident or bumper video.
  • looped video for three HD projection screens in the venue
  • folded promotion piece showcasing all five nights
  • print ads for NOW magazine and The Grid
  • 3'x5' backlit marquee poster