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“To understand the meaning of design is…to understand the part form and content play… To design is much more than simply to assemble, to order, o… Read More
“To understand the meaning of design is…to understand the part form and content play… To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. Design is both a verb and a noun. It is the beginning as well as the end, the process and product of imagination” Paul Rand Read Less
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“To understand the meaning of design is…to understand the part form and content play…
and to realize that design is also commentary, opinion, a point of view, and social responsibility. 
To design is much more than simply to assemble, to order, or even to edit; 
it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, 
to dramatize, to persuade, and perhaps even to amuse. 

Design is both a verb and a noun. It is the beginning as well as the end, 
the process and product of imagination”

Paul Rand