The Cheesecake Factory appeals to the senses (and the imagination) with the tantalizing aroma of holiday joy. On December 1st on a chilly and overcast day in Philadelphia, The Cheesecake Factory set out to sample their cheesecake in a more whimsical, inventive way... without actually sampling a cheesecake. Teams dressed in all white carried giant bouquets of balloons all throughout Philadelphia. Each balloon handed out had a simple message... “Pop it”. Once popped, the balloons according to color would reveal the scent of Peppermint Bark Cheesecake (for red), Chocolate Tuxedo Cream® Cheesecake (for brown) or Original Cheesecake (for cream).
Inside the balloon was a special message from The Cheesecake Factory reading “Try a slice on us” which was redeemed for a complimentary slice of cheesecake. The holiday stunt was designed to capture a magical moment of joy through a sensory experience in a truly surprising way bridging the gap from olfactory senses to taste buds made possible by an act of kindness and a slice of joy.