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This self initiated brief asked me to rebrand Westonbirt Arboretum and attract a new, younger target audience whist still appealing to current me… Read More
This self initiated brief asked me to rebrand Westonbirt Arboretum and attract a new, younger target audience whist still appealing to current members and people of a maturer age. I wanted to tackle the brief typographically, avoiding a heavy use of photography which can be typically seen amongst many other arboretums and places of natural beauty. Read Less
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This self initiated brief asked me to rebrand Westonbirt Arboretum and attract a new, younger  target audience whist still appealing to current members and people of a maturer age.
 
I wanted to tackle the brief typographically, avoiding a heavy use of photography which can be typically seen amongst many other arboretums and places of natural beauty.
 
I created a full re-brand of the identity, as well as creating a members pack, website designs and
an advertising campaign which was implemented across promotional items.