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Some airports are just put together to get travelers from the curb to the plane as fast as possible. Terminal C is different–– it’s designed, not… Read More
Some airports are just put together to get travelers from the curb to the plane as fast as possible. Terminal C is different–– it’s designed, not just functionally, but artistically. Terminal C, and the shops located in it, are a work of art and should be treated as such. This campaign uses symmetry to ultimately focus on the products placed stylishly in settings around Terminal C. The copy is short and impactful. It alludes to the upscale feeling of shopping and dining in Terminal C. It has everything you need, with a little something extra, just for you. Read Less
Published:
Some airports are just put together to get travelers from the curb to the plane as fast as possible. Terminal C is different–– it’s designed, not just functionally, but artistically. Terminal C, and the shops located in it, are a work of art and should be treated as such. This campaign uses symmetry to ultimately focus on the products placed stylishly in settings around Terminal C. The copy is short and impactful. It alludes to the upscale feeling of shopping and dining in Terminal C. It has everything you need and It's never far away.
Role -  Art Direction, Design, Packaging
Agency - Masterminds
Client - Westfield Newark Terminal C
 
 
 
Work done while employed by Masterminds