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About

About

We came across a consumer insight with regards to transferring money, i.e. people take great pains and are deliberate in the counting of currency… Read More
We came across a consumer insight with regards to transferring money, i.e. people take great pains and are deliberate in the counting of currency notes both at the time of sending and receiving. We decided to leverage this aspect visually to communicate Read Less
Published:
WESTERN UNION MONEY TRANSFER

The client wanted to communicate the speed, convenience and ease that the consumer would experience while using Western Unions money transfer service.
Hands (Husband-Wife)
Hands (Son-Mother)
Hands (Fair-Dark)
Creative Credits
Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Director: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrator: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar