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Redevelopment of WestBar's visual identity and brand application to increase student engagement with events at their University's bar.
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Redevelopment of WestBar's visual identity and brand application to increase student engagement with events at the University's bar. 
The style quickly became synonymous to WestBar, with a simplistic and functional application system allowing the brand to remain comfortably subtle, enabling the event-specific information to stand out.
Utilizing the absence of vowels as a visual metaphor in encapsulating the essence of the game of quizzing.