West Elm Towels & Totes

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  • West Elm's product team approached my fellow graphic designer, Alba Hollister-Ruiz, and I to create a collection of vintage-inspired graphic tea towels, some typographic, some illustrative, for an upcoming season. I hand-lettered and drew all of the type and illustrations in a variety of styles that all fit in with the Market aesthetic. Alba and I then also had the opportunity to design a series of tote bags for Market, again mixing different typographic styles, phrases and illustrations to create a diverse assortment that can sit together as a collection. Towels will be released soon, and totes are currently available at westelm.com. Art direction by Diane Shaw.