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A digital campaign to improve the reputation of Wells Fargo
A Digital Campaign to Improve the Bank's Reputation
Client: Wells Fargo
Product: Brand
Agency: MRM Worldwide
Creative Director: Marcus Park
Art Director: Gerard Talampas
Copywriter: Marcus Park
By providing the facts about Wells Fargo's activities, we can help people have a more balanced view of the bank. This campaign featured digital display banners on top news sites like Huffington Post, CNN, and the New York Times. These drove to a fact-check microsite where the bank's claims could be verified.