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Packaging for sponge puddings, jellies, gravies, drinks, instant mousses, instant desserts, drinking chocolates and instant custard Agency : Cur… Read More
Packaging for sponge puddings, jellies, gravies, drinks, instant mousses, instant desserts, drinking chocolates and instant custard Agency : Curious Design Client : WeightWatchers / Hansells Involvement : Art direction, design, implementation Read Less
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Hansells Food Group manufacture some of the packaged food for WeightWatchers in NZ. WeightWatchers had recently launched a new look and all of these 22 Hansells products needed repackaging. The new guidelines were extensive and for most, each graphic element and image had to be created from scratch - so it was a big project to undertake.
 
We chose a photographer and a stylist and I briefed them thoroughly on image styling etc. For the duration of the 3 day photo shoot I directed the photographer and the stylist as we perfected each of the 50 shots. I also commissioned an illustrator for what WeightWatchers refer to as the ‘signpost’ (the graphic device behind the product heading). These are different for each product and once I had decided what these signposts should be I worked with the illustrator as he crafted them.
 
Whilst following the guidelines I then designed each package, met with the local printers and discussed the printing processes to get them ready for production.