Weekendavisen – iPad Newspaper
Weekendavisen is a Danish newspaper published once a week – every Friday. It is traditional in the sense that it has no significant presence in digital media. The content is a thorough analysis and perspective on current events, giving readers a new angle on the news.
It was important for me to keep some of the characteristic neoclassical look, but add a contemporary feel that make the identity work seamlessly on multiply media platforms. Besides setting the perfect scene for a great reading experience on digital devises, I also added tools for cross-referencing articles with current news stories from social media and other news sites, and added a social layer on top of the articles.
The solution is a unique and user-friendly interactive experience that provides added value and engages the reader’s mind, heart and finger.