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About

About

Brand identity pitch for a regeneration project in Burnley, Lancashire.
Published:
Through our ongoing relationship, we were invited by Barnfield Construction to pitch for the opportunity to create the identity for their redevelopment of an area in Burnley town centre – a joint venture with Burnley Town Council – locally known as Weavers Triangle.

Working to a brief of celebrating the pioneering history of the area without directly referencing its cotton industry heritage we developed an identity and visual language that hinted at it’s geographical location – on the very edge of the town centre – and the triangular shape from which the area got it’s Weavers Triangle name.
Alongside the design of the logo we also developed a flexible and versatile visual language and applied it to a range of literature, marketing material, outdoor media and online graphics.

DELIVERED:
Naming, logo design and brand identity, sales and marketing literature, press advertising, outdoor media, signage and website design.