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About

About

"WE NEED YOU" Its a products designers competition. The project was developted under the guidance of Landor Group.
Published:
Communicate to the product designers all the performances and unique features of the xl extralight product in a new and effective way. express the technological research, the design and the Italian style of xl extralight® . 
Engage the design community and create a viral message within the design community
Spectacularize the event and grab the interest of the media

We intrigue designers to take their best shot in a tournament. a challenge for your creativity beat your rival in a project-to-project duel.