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It was love at first sight when Mary Beattie asked us to brand her massage business. Practicing a range of treatments from adult to baby massage… Read More
It was love at first sight when Mary Beattie asked us to brand her massage business. Practicing a range of treatments from adult to baby massage, the challenge was to bring her services together, whilst making a clear distinction between them so as to appeal directly to the different customer groups. We did this by creating two separate arms of the brand that were two halves of the whole. We created the names 'We Heart Massage' and 'We Heart Baby Massage' to represent the two different aspects of her business. The two distinctive marks create a shared visual language that we used to more playful effect for the baby massage, where the hands create various animal silhouettes. Read Less
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