- Wayfinding Signage & Interpretation Board System for Route to the Hills in Malvern
University of Worcester Project
- Accordingto the brief and clients’ requirements, the Malvern signage system should comprise many considerations. The most important of them are to be effective for the particular target audience, as well as to be consistent with the environment and Malvern atmosphere.
As Malvern is considered to be a small but remarkable place, with a lot of landmarks to be visited, along with the fact that it is the main starting point for the “Route to the Hills”, the target audience consists of different categories and age groups. The signage system might be used by families, visiting the town or simply coming for a walk on the hills, tourists, interested in receiving more precise information on the route, international visitors, elderly people or people with disabilities.
- The final designs were mainly inspired by “Legible London”, Bristol and Cardiff’s signage systems. The reason for that is their simplistic design and intuitiveness for usability. Moreover, as used in the largest cities in the country it could be supposed that in future the rest of the town and villages would adopt similar signage systems.
- Aftera thorough research of the materials and their properties, it was concludedthat in order to satisfy the requirements for the material to be “robust”,“water-” and “graffiti-proof”, it should be used specially coated metal, whichis affordable for the budget and easy for maintenance. Wood is also used to conveya more natural look to the signs.The shape of all signs in theentire signage system uses a part of the shape of the current logo of Malvernin order to be associated with it, if the “Route to the Hills” project isrebranded. It also contributes to its uniqueness and consistence with theenvironment. The logo also partly uses the shape of the Hills and the water, assymbols of Malvern.
No pictures were considerednecessary for the interpretation board, as if a person is on the place, he wouldsee the environment and the buildings, without the need of having a photograph.
The colours of the system areinspired from Malvern itself, as colourful and green town. Furthermore someelements of the environment could be also used to contribute to the consistencywith the town. For example, the interpretation board have a partial base ofstones and ivy, and would be placed in the Priory Park in front of theTheatres.Lightningis not considered due to the light pollution. However, if the budget issufficient it could be experimented with phosphoric paint, which is moreenvironmentally friendly.
- As“Simplicity is the ultimate sophistication”according to Leonardo da Vinci, the actual map of the Route is representedsimply by the silhouette of the metal on top of the wooden part. In that way itis provided a more interesting way of receiving information and precious spaceis saved. In order to be clearer and more effective, symbols for the streets,their names and the most interesting landmarks are added.A colour system is introduced tosimplify the navigation. From Great Malvern Station to Rose Bank Gardens andthe Hills the colours are changing from red through yellow and green, thecolour of the Hills.
The top green bar has the shapeof Malvern Hills and is used to attract attention and to be easily noticeablefrom distance.