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Watsons House Brand Catalogue and Rebrand Copywriter: Ivan Ng Art Director: John Ryan Casillan
Watsons House Brand
Watsons wanted to launch the refresh of their house brand in a new way. Instead of selling their products solely by its price point, we sold the new house brand according to the intangible benefits that came with having your needs taken care of: The freedom to have fun. Watsons wanted their catalogue to be completely different from what they have been having. As such, the catalogue was done to reflect the fun personality of the house brand and a pampered life when you let Watsons take care of your needs