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About

About

We needed to convince managers and security chiefs of mediums and small stores to install our security cameras, considering our two main difficul… Read More
We needed to convince managers and security chiefs of mediums and small stores to install our security cameras, considering our two main difficulties: we don’t have much budget and they already have other security systems as security guards and alarms. Our idea: Steal from them. An unusual low-budget action in which only needs a “thief” and a hidden camera. The idea was to send the thief to stores to steal a valuable item. Days after, we send a direct mail included: a video of the theft, brochure of our products and of course, the stolen object. Not only did we steal things, but we also stole his attention. Read Less
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Promo & Activation
We needed to convince managers and security chiefs of mediums and small stores to install our security cameras, considering our two main difficulties: we don’t have much budget and they already have other security systems as security guards and alarms.
 
Our idea: Steal from them.
 
An unusual low-budget action in which only needs a “thief” and a hidden camera. The idea was to send the thief to stores to steal a valuable item. Days after, we send a direct mail included: a video of the theft, brochure of our products and of course, the stolen object. Not only did we steal things, but we also stole his attention.    
 
Recognitions
•    Cannes Lions 2013 / Short List in Direct Low Budget
•    Ojo de Iberoamérica / Bronze in Promo
•    Ojo de Iberoamérica / Bronze in Direct
•    Festival de Antigua 2013 / Gold Award in Direct Marketing
•    Festival de Antigua 2013 / Silver Award in Promo & Activation
 
 
 
Credits
Agency: Ogilvy & Mather Colombia
Client: Sovip
Product: Security Cameras 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada / Juan Pablo Alvarez / Mauricio Guerrero 
Creative Directors: Julián Gutiérrez / Andrés Astorquiza
Copywriter: Julián Gutiérrez / Juan Cárdenas
Art Directors: Felipe Cubillos / Juan Manuel Pachón / Andrés Astorquiza
Producers: Patricia Mendez / Ana Greiffenstein
Post Production: Imaginaria Films
Director: Alexis Durán / José Ramírez