Wasted on the Young
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About

About

A brief showcase of the community engagement campaign created for the Australian feature film, "Wasted on the Young".
Published:
WASTED ON THE YOUNG
In early 2011 we partnered with MEC Global and Paramount Pictures Australia once again in order to create a social strategy for "Wasted on the Young". WOTY is an Australian indie, thriller flick created by first-time feature film writer/director, Ben Lucas

Over four weeks we launched
Australia's first ever Stickybits Promotion, undertook targeted Forum/Blogger outreach and built a following of just under 5,000 Facebook fans
Custom Video Channel: Vimeo
Community Engagement - Facebook
Community Engagement - Twitter
Stickybits: Scan & Win Promo