WASHINGTON ON THE BRAZOS—WHERE TEXAS BECAME TEXAS
Dyal and Partners re-branded Washington on the Brazos state park. The park is the site of Independence Hall, the small building where Texan delegates met in 1836 to write the Texas Declaration of Independence from Mexico. The park also features other attractions on site—The Star of the Republic Museum and Barrington Living History Farm—as well as the off-site Fanthorp Inn. The strategy developed by Dyal and Parterns was to position Independence Hall as the main destination of the park, and as THE exact place where Texas was born, or as the new tagline suggests, Where Texas Became Texas.
The identity program uses type that evokes the look and feel of era printing methods, and borrows symbols and colors also important (and still important) of the time