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Warby Parker's first tv commercial
Agency: Partners and Spade
Creative Directors: Anthony Sperduti and Andy Spade
Warby Parker's first tv commercial. 
A new brand film for Warby Parker. A celebration of the literary life as exemplifed by larger than life characters such as Norman Mailer and George Plimpton.
Below, experiential elements created for the Warby Parker flagship at 121 Greene Street.
Illustrated by Jason Polan, these reading maps have been so popular that all Warby brick and mortar locations will have a city and neighborhood-specific map created especially for them. 
Few people realized that a monk's finger was the first bookmark. Until now.