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A special and emotional work for me : I won ( with the agency VO communication ) the place branding for my region. My target : the development … Read More
A special and emotional work for me : I won ( with the agency VO communication ) the place branding for my region. My target : the development of a new international brand attitude around an algorithmic visual language. Generate a visual language for all people, all institutions, all energies wanting to unite them. Go to simple without cultural stereotypes to be effective around the world with the same disruptive impact. Provide an opportunity for walloon institutions to federate language and thus unify the image (sometimes dispersed) of a region with multiple facets and filled with crazy energy. I love my country. Read Less
Published:
 
 
 
Place Branding of  Wallonia ( Belgium )
 
initied by The Walloon Government through AWEX ( Wallonia Export / Investment ) 
and WBI ( Wallonia Brussels International )
 
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Development of a graphic identity for and with the agency VO communication ( Brussels )
 
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The origins of the project 
 
Walloon Government has initiated a project to create a new brand for Wallonia. 
To do this, a study was conducted by the agency McKinsey & Company
has highlighted the foundational elements of the new branding strategy for Wallonia.
These building blocks, building pillars positioning Wallonia (its DNA),
intended to affirm the fact that Wallonia is a region open to the world.
 
 
 
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the matrix
a logotype
 
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             DIFFERENTIATOR                                  COMPONENTS                                                  SYMBOL
                      ELEMENT
 
 
             
 
 
               initial uncommon                                        5 key points                                             5 dots  = Wallonia 
 
 
 
 
 
 
 
 
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impact / lisibility
 
 
 
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the inspiration
a baseline
 
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the language
an algorithmic system
 
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5 dots  ( Wallonia ) 
into a raster  ( The World )
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aura
 
33 dots
connected by the diffusion
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possibilities of different dynamic axes around symbol "W"
 
 
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illimited color combinations
 
 
 
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layers of contrasts & transparencies
 
 
 
 
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exploration
 
 
 
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the spirit
4 auras for wallonia.be
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graphic univers
 
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© Wallonia.be
 
 
 
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Edition + Art direction
 
Pascal Broze ( reporters.be )
Productions du Dragon s.a. / Google
special thanks to Sang-hoon Degeimbre ( photo below )
 
 
 
 
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advertising canevas
 
 
 
 
 
 
 
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Director : Christophe Dumoulin / Production : Kaos Films
Motion design: Kaos Films - Boris Wilmot / Musique: Girls in Hawaii – Some Groove
 
 
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adoption of graphic grammar
2 exemples of walloon institutions
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AWEX 
wallonia export investment
 
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step 02 / aura
 
 
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step 03 / specific graphic univers
 
 
 
 
 
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CGT 
wallonia tourism
 
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Client
Walloon Government
AWEX + WBI
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Agency
VO communication
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© photos
reporters.be
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Films production
Kaos Films
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Thanks to
 
Patrick Parmentier, Jacques Jadoul, Michel Huvenne, Patrick Lauber, Didier Vanden Brande,
Marie Ledru, Didier Tellier, Alice Delacoix, Christel Leentjens, Franco Dragone,
Pascal Broze, Sang-hoon Degeimbre, Laurent Cliquet, Hubert Canart, Joelle Cerfontaine,
Catherine Langue, Daniel Danloy for your trust, enthousiasm and your heart.
 
 
 
 
 
 
 
 
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