Wallonia.be

Place Branding of Wallonia ( Belgium )

initied by The Walloon Government through AWEX ( Wallonia Export / Investment )

and WBI ( Wallonia Brussels International )

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Development of a graphic identity for and with the agency VO communication ( Brussels )

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The origins of the project

Walloon Government has initiated a project to create a new brand for Wallonia.

To do this, a study was conducted by the agency McKinsey & Company

has highlighted the foundational elements of the new branding strategy for Wallonia.

These building blocks, building pillars positioning Wallonia (its DNA),

intended to affirm the fact that Wallonia is a region open to the world.

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the matrix

a logotype

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DIFFERENTIATOR COMPONENTS SYMBOL

ELEMENT

initial uncommon 5 key points 5 dots = Wallonia

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impact / lisibility

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the inspiration
a baseline

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the language
an algorithmic system

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5 dots ( Wallonia )

into a raster ( The World )

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aura

33 dots

connected by the diffusion

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possibilities of different dynamic axes around symbol "W"

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illimited color combinations

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layers of contrasts & transparencies

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exploration

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the spirit
4 auras for wallonia.be

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graphic univers

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Edition + Art direction

Pascal Broze ( reporters.be )

Productions du Dragon s.a. / Google

special thanks to Sang-hoon Degeimbre ( photo below )

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advertising canevas

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Director : Christophe Dumoulin / Production : Kaos Films

Motion design: Kaos Films - Boris Wilmot / Musique: Girls in Hawaii – Some Groove

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adoption of graphic grammar

2 exemples of walloon institutions

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AWEX

wallonia export investment

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step 02 / aura

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step 03 / specific graphic univers

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CGT

wallonia tourism

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Client

Walloon Government

AWEX + WBI

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Agency

VO communication

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reporters.be

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Films production

Kaos Films

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Thanks to

Patrick Parmentier, Jacques Jadoul, Michel Huvenne, Patrick Lauber, Didier Vanden Brande,

Marie Ledru, Didier Tellier, Alice Delacoix, Christel Leentjens, Franco Dragone,

Pascal Broze, Sang-hoon Degeimbre, Laurent Cliquet, Hubert Canart, Joelle Cerfontaine,

Catherine Langue, Daniel Danloy for your trust, enthousiasm and your heart.

visit wallonia.be

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