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    Place Branding of  Wallonia ( Belgium )
     
    initied by The Walloon Government through AWEX ( Wallonia Export / Investment ) 
    and WBI ( Wallonia Brussels International )
     
    .........
     
    Development of a graphic identity for and with the agency VO communication ( Brussels )
     
    ..........
     
     
    The origins of the project 
     
    Walloon Government has initiated a project to create a new brand for Wallonia. 
    To do this, a study was conducted by the agency McKinsey & Company
    has highlighted the foundational elements of the new branding strategy for Wallonia.
    These building blocks, building pillars positioning Wallonia (its DNA),
    intended to affirm the fact that Wallonia is a region open to the world.
     
     
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    the matrix
    a logotype
     
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  •              DIFFERENTIATOR                                  COMPONENTS                                                  SYMBOL
                          ELEMENT
     
     
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                   initial uncommon                                        5 key points                                             5 dots  = Wallonia 
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    impact / lisibility
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    the inspiration
    a baseline
     
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    the language
    an algorithmic system
     
    .
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    5 dots  ( Wallonia ) 
    into a raster  ( The World )
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    aura
     
    33 dots
    connected by the diffusion
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    possibilities of different dynamic axes around symbol "W"
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  • illimited color combinations
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  • layers of contrasts & transparencies
     
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    exploration
     
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    the spirit
    4 auras for wallonia.be
    .
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    graphic univers
     
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    © Wallonia.be
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  • Edition + Art direction
     
    Pascal Broze ( reporters.be )
    Productions du Dragon s.a. / Google
    special thanks to Sang-hoon Degeimbre ( photo below )
     
     
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    advertising canevas
     
     
     
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    Director : Christophe Dumoulin / Production : Kaos Films
    Motion design: Kaos Films - Boris Wilmot / Musique: Girls in Hawaii – Some Groove
     
     
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    adoption of graphic grammar
    2 exemples of walloon institutions
    .
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    AWEX 
    wallonia export investment
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    ........................................................
     
     
  • step 02 / aura
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    step 03 / specific graphic univers
     
     
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    CGT 
    wallonia tourism
     
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  • Client
    Walloon Government
    AWEX + WBI
    .
    Agency
    VO communication
    .
    © photos
    reporters.be
    .
    Films production
    Kaos Films
    .
     
     
     
    Thanks to
     
    Patrick Parmentier, Jacques Jadoul, Michel Huvenne, Patrick Lauber, Didier Vanden Brande,
    Marie Ledru, Didier Tellier, Alice Delacoix, Christel Leentjens, Franco Dragone,
    Pascal Broze, Sang-hoon Degeimbre, Laurent Cliquet, Hubert Canart, Joelle Cerfontaine,
    Catherine Langue, Daniel Danloy for your trust, enthousiasm and your heart.
     
     
     
     
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