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The client Wall Street English asked us to create posters for all Wall Street centers around the world, summarizing the effectiveness of the lear… Read More
The client Wall Street English asked us to create posters for all Wall Street centers around the world, summarizing the effectiveness of the learning method that they offer their students, based on four USP and four specific thematic areas: Career, Work, Future, Travel. To make an impact with eye-catching communication and the delivery of the benefits studying English with Wall Street English. Being concise but at the same time being able to create a mood and reference for each USP. The illustrations are based on the six colours that form the colour palette of the WSE brand. They are always defined in “container form” that house real life situations that are connected to the benefits of the product. The design style is geometric, constructed around precise shapes. The challenge was to visually represent an abstract concept such as “find your dream job.” Read Less
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Wall Street English
Global Campaign
 
 
The client Wall Street English asked us to create posters for all Wall Street centers around the world, summarizing the effectiveness of the learning method that they offer their students, based on four USP and four specific thematic areas: Career, Work, Future, Travel.
 
To make an impact with eye-catching communication and the delivery of the benefits studying English with Wall Street English. Being concise but at the same time being able to create a mood and reference for each USP.
 
The illustrations are based on the six colours that form the colour palette of the WSE brand. They are always defined in “container form” that house real life situations that are connected to the benefits of the product. The design style is geometric, constructed around precise shapes. The challenge was to visually represent an abstract concept such as “find your dream job."
All works © Luca Fontana 2016.
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