web site visual identity: The website uses a very clean and crisp layout toconvey information. The website has a lot of personality, as expressed throughits bright, playful colors and African font. I chose the images shown becausethey are very graphic and convey a sense of the class styles. The fonts arevery decorative in the headers, but are clean and easily readable in the bodycopy.
design strategy: The initial impression the home page makes is that ofa professional organization. The layout is clean, and information is easy tofind. Navigation is very simple and straight forward. The visual indicators oflinks are that when clicked on, the link turns red. Similarly, the SlideShowPro on the homepage uses red to identify the image being displayed. The use ofAfrican type connects with the bright colors and pictures, showing a festivemood of the centre.
NAVIGATIONLINKS: Helvetica, 11/11
AFRICANHEADER: African, 30/30
CULTURAL ARTS HEADER: Herculaneu, 20/20
BODYCOPY: Helvetica, 12/12
document grid: All elements found on the website areplaced within the grid set by the navigation bar. The elements do break out ofthis grid at times, but work together to promote an image of orderliness andprofessionalism. I place the navigation at the top because it allowsindividuals to easily find information that they come to the site for.
sources(as long asnecessary) I used images from www.wacheva.com.