• WWF

    BRIEF

    Create a piece of design that will educate children about WWF. Focus on the need to save the wildlife and get the children interested in helping, by adopting an animal.

    CONCEPT

    Pester power, get enough information across to the children about the animals so they pester their parents about adopting an animal.

    Aimed at Children aged between 3 – 9.

    The book illustrations work across a range of different products, these are the gifts and certificate that come with the dolphins but they can also be sold separately and the money goes towards the animals. The illustrations used are quite simple and beautiful so they can appeal to an older audience as well who may want to buy these products.