Agency: Creative Orchestra
Brand Design: Juande Cobos and Nuria Rodríguez
Characters & Landscapes design: Juande Cobos and Nuria Rodríguez
Copy Writer: Michelle Conolly
Animation Storyboard: Joseph Maduma
Ethical positioning: Chris Arnold & Victoria Gallardo
Animation: Arnau Millet
WWF, working with technology partner Digital Spring, wanted to launch a SIM card into the lucrative pay-as-you-go telecoms market to generate funds for WWF conservation work.
Research showed the SIM market was very numbers led, so providing a great opportunity to develop a brand with personality and an emotionally engaging proposition.
Animal photographs are less engaging than illustrations that took on personality (think Disney).
We reframed our SIM package from cold numbers to cute and offered the consumer the ability to make a real difference:
“Every conversation helps conservation”