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We’ve created the brand identity and collateral for WWF Wildlife mobile. We’ve tried to move things away from the cold, factual marketing of mos… Read More
We’ve created the brand identity and collateral for WWF Wildlife mobile. We’ve tried to move things away from the cold, factual marketing of most mobile services (too focused on the numbers) to a more emotive appeal. 60 sec “all you need to know’ animation is really charming. As we are talking to people who support WWF and conservation, it’s only natural to appeal to them on a more emotional level. Rather than use factual photos of animals we wanted to add personality and character to the brand and message – so we created a range of charming animals. (Worked for Compare the Market if you have nay doubt.) The SIM only service is cheaper than the standard ones and 10% of the cost of calls/texts/data goes to support WWF at no cost to you! We also created the line ‘Every conversation helps conservation.’ Read Less
Published:
 
Brand Design: Juande Cobos and Nuria Rodríguez
Characters & Landscapes design: Juande Cobos and Nuria Rodríguez
Copy Writer: Michelle Conolly
Animation Storyboard: Joseph Maduma
Ethical positioning: Chris Arnold & Victoria Gallardo
Animation: Arnau Millet
We’ve created the brand identity and collateral for WWF Wildlife mobile.
 
We’ve tried to move things away from the cold, factual marketing of most mobile services (too focused on the numbers) to a more emotive appeal. 60 sec “all you need to know’ animation is really charming.
 
As we are talking to people who support WWF and conservation, it’s only natural to appeal to them on a more emotional level. Rather than use factual photos of animals we wanted to add personality and character to the brand and message – so we created a range of charming animals. (Worked for Compare the Market if you have nay doubt.)
 
The SIM only service is cheaper than the standard ones and 10% of the cost of calls/texts/data goes to support WWF at no cost to you! We also created the line ‘Every conversation helps conservation.’
Landscape created for the collateral
Promotional mailer
WWF Wildlife mobile website, (wildlifemobile.co.uk).