Poster / Publication Design
For this project we were required to make a fold out publication / poster as a handout to raise awareness of this issue. The specifications simply restricted the design to an A3 size paper.
My conceptual direction for this brief was to use bold typography and statistics to capture the audience. The large contrasting text make the brochure easy to flick through, reading the key facts quickly. The statistic shown through the small icons in the animals make a strong connection with the word extinction which then creates the shock factor as the audience understands it.