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About

With this project WWF France celebrates their 40 years of action through a unique digital experience.
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CELEBRATE THE 40 YEARS OF WWF FRANCE
 
With this project WWF France celebrates their 40 years of action through a unique digital experience, that sensibilises people and create awareness for WWF's achievements through the years.

 
BRIEF: PRESENT 40 YEARS OF ACTIONS
 
The ONG asked us to realise a simple digital experience that would work as a showcase app, whilst also making people aware of WWF's different actions through the years. The experience had to be simple, clear and immersive.
 
 
APPROACH: IMMERSIVE EXPERIENCE
 
The idea was to create a big retrospective showing WWF's engagement. We wanted to allow people to explore the site in two ways. Either, they take a quick look at the achievements using the imagery, and following the chronological order, or they could filter by theme (species, forest, ocean etc.) depending on their particular interests, and have more informations with details pages. In any case, our goal was to completely immerse the users in WWF's work.

 
MY ROLE: ART DIRECTOR
 
After thinking through the user experience with Thimothée Roussilhe,
I handled the art direction of the website with art director Jérôme Bodin. I tried to create an experience that was as immersive as possible, allowing the engaging imagery and powerful motion videos to shine.
 
WEBSITE: Maxime Sarri developped the website www.40.wwf.fr/fr
 
 
 
Introduction video
 
 
 
Home page
 
 
 
 
 
Chronological frise
 
6 THEMES :
 
 
1 – Species                  2 – Forest                      3 – Freshwater  
 
4 – Ocean                    5 – Climate change              6 - Ecological footprint
 
 
 
 
 
Detail pages
 
 
 
 
 
 
 
 
Goodies page
 
 
 
 
PR — Panda box for bloggers
CREDITS:
 
Direction du  projet – Pierre Bouvier, WWF France
Intégration et développement – Maxime Sarri Indépendant
Direction artistique – Alexandre Rochet, Indépendant Jérôme Bodin, Indépendant
Gestion de projet vidéo – Nicolas Ngonga, WWF France
Exécutant vidéo – Daniel Glynn, Ad Hoc films
Relations presse – Nelly Castin, WWF France
 
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Experience it for yourself
 
 
 
 
 
 
Thank you for watching