: CELEBRATE THE 40 YEARS OF WWF FRANCE
With this project WWF France celebrates their 40 years of action through a unique digital experience, that sensibilises people and create awareness for WWF's achievements through the years.
BRIEF: PRESENT 40 YEARS OF ACTIONS
The ONG asked us to realise a simple digital experience that would work as a showcase app, whilst also making people aware of WWF's different actions through the years. The experience had to be simple, clear and immersive.
APPROACH: IMMERSIVE EXPERIENCE
The idea was to create a big retrospective showing WWF's engagement. We wanted to allow people to explore the site in two ways. Either, they take a quick look at the achievements using the imagery, and following the chronological order, or they could filter by theme (species, forest, ocean etc.) depending on their particular interests, and have more informations with details pages. In any case, our goal was to completely immerse the users in WWF's work.
MY ROLE: ART DIRECTOR
After thinking through the user experience with Thimothée Roussilhe,
I handled the art direction of the website with art director Jérôme Bodin. I tried to create an experience that was as immersive as possible, allowing the engaging imagery and powerful motion videos to shine.
6 THEMES :
1 – Species 2 – Forest 3 – Freshwater
4 – Ocean 5 – Climate change 6 - Ecological footprint
PR — Panda box for bloggers
Direction du projet – Pierre Bouvier, WWF France
Intégration et développement – Maxime Sarri Indépendant
Gestion de projet vidéo – Nicolas Ngonga, WWF France
Exécutant vidéo – Daniel Glynn, Ad Hoc films
Relations presse – Nelly Castin, WWF France
Experience it for yourself
Thank you for watching