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Integrated Campaign to communictae that Wall Steet English is changing. The first country in which this process is coming out is China.
Published:
WALL STREET ENGLISH CHINA
REBRANDING CAMPAIGN
 
Wall Street English is changing. From its logo to its brand identity.
The first country in which this process is coming out is China, the biggest market for the brand.
We've developed this campaign to communicate this change to students and to prospect target.
By posters, print, outdoor and animatic video in metro station and into the centres,
the message "Change is Future" will be the istitutional message
of Wall Street English and of its important change.
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Screensaver.