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This website redesign features a drill-down approach to information architecture that allows website visitors to start at a very comprehensive hi… Read More
This website redesign features a drill-down approach to information architecture that allows website visitors to start at a very comprehensive high level and work their way through intuitive layers to reach the level of granularity and the specific content they’re looking for. Read Less
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Washington State Bar Association (WSBA) website redesign
www.wsba.org
I was the lead designer on this massive redesign and IA overhaul project for the WSBA. 

The main objectives of the site were to provide distinct user paths at the beginning, allowing users to intuitively enter at a high level, narrowing down and focusing into the depths of lawyer-type information at a pace comfortable for their knowledge levels. On the back end, a set of templates and plug-and-play modules were designed for the WSBA admin, making it easy to choose an appropriate layout for the information to be represented.
Because Washington State is separated into two fairly distinct zones of the evergreen west, and hilly east, the WSBA team asked for a subtle way to represent the unification of these areas in one of the persistent elements of the site. In response I created the silhouette in the footer.